Robert is one of the UK's best barbel fisherman and came to me needing help with setting up his new business. After being made redundant during the Covid 19 lockdown he decided he wanted his hobby to become his dream job, FISHING!
We had several meetings to decide what he wanted to gain from his guided fishing business and once we knew the direction of the business, we went through ideas of branding up with a logo, fonts and colours for him to use with everything from his website to his social media.
Robert wanted a modern looking logo but was unsure on everything else. I persuaded him to have a more bespoke logo rather than the more traditional fish or fishing rod most other fishing businesses use. We agreed to keep an element of a fish which gave me the idea of the dot in the R to represent a fishes eye.