Have you ever wondered whether your website is performing as well for you as it should be? Maybe you really like the style and format of your website, but you’re not getting very many enquiries. Perhaps you’ve noticed you’re not appearing in common searches on Google, while your competition seems to be everywhere?
Every business, however large or small, needs SEO. In 2021, where more customers than ever before are researching and buying products and services online, a poorly ranking website could be losing you hundreds or even thousands of pounds worth of sales and enquiries.
Craig Thomas Online is one of the West Midlands most trusted SEO specialists. We can help you become more visible to new customers on Google, and make sure you’re not missing out on new business this year.
Do you have a website that looks great, but you're not getting any visits? If you can’t remember the last time your website brought you a new customer, or you have a lot of local competition in the West Midlands or beyond, you need SEO.
SEO and digital marketing are the key factors to increasing traffic to your website. Google's algorithm changes all the time, and as experts in SEO, Craig Thomas Online can make sure you bet the best ranking in your local area.
We provide a free website audit to help you understand why your website isn’t ranking, and help you invest your time and money in the most efficient way possible to grow your business in 2021.
Book a strategy call with me today to get started.
The new website and SEO has increased the volume of traffic by 160% in the last 3 months (I know this from the monthly reports Craig sends me), which has seen more banjo sales and more repair jobs. I can't recommend Craig enough.
Most businesses know that in the digital age, where 63% of customers research and buy products and services online, getting to the top of Google rankings is vital.
Very few customers ever search beyond page 1 or 2 of Google, so if you’re a Wolverhampton business that appears lower down the rankings, you’re practically invisible. It’s a bit like having a shop that’s hidden away down a dark alleyway, when you should be on the High Street instead.
In fact, a poor SEO position could be losing your Wolverhampton business countless customer enquiries, as well as hundreds or even thousands of pounds worth of new business each month. At Craig Thomas Online, we help businesses like yours to:
Getting your SEO right is a fine art, and if you’re serious about getting ahead of your competition and appearing on Page 1 of Google, you need expert support.
At Craig Thomas Online, we use a powerful combination of on-site and off-site SEO tools to ensure your business is as visible as possible to customers across the West Midlands.
Before we can improve your Google search rankings in Wolverhampton, we need to do a full audit of your onsite and offsite SEO to understand why you haven’t been ranking highly. Craig Thomas Online will check key things like meta tags, page and paragraph titles, broken links and robot text to your sitemap. Once we know what problems need to be fixed, we will correct all the errors to help Google’s algorithm to improve your ranking.
At Craig Thomas Online, we use high quality software to research the most important keywords for your industry and in your local area. Understanding the most commonly searched keywords will help us ensure you appear on the first two pages of Google searches in Wolverhampton. As part of this research, we also run reports on your competition to see what they are being ranked for. After finding the right keywords for your Wolverhampton business, we can build a campaign.
Some businesses simply stuff their website with keywords and hope for the best. But repeating keywords without building high-quality website copy could end up getting you penalised by Google, and you could quickly fall down the rankings. Google’s algorithm is extremely clever. It reads your website to see whether your copy is informative and interesting. It’s all about quality over quantity. That’s why Craig Thomas Online work with professional website copywriters and SEO content writers to craft SEO copy of the highest standard.
Most businesses are not using ‘Google My Business’ pages to their full potential. Once they do, they’ll start to rank much higher in the Top 3 pack of Google Map’s listings. This is essential to making sure you appear high up in Google when people search for businesses like yours in Wolverhampton. Craig Thomas Online is highly experienced in Google My Business listings for businesses and can make sure your listing is fully optimised for local searches.
Once your business is optimised, you’ll need some good reviews. Most people check reviews before investing in a new product or service, so good reviews are essential. Reviews act as ‘social proof’ that you’re a trusted business, which is essential to your online reputation. Most importantly though, building up your reviews on as many platforms as possible really boost your SEO rankings in Wolverhampton.
In order to boost your search rankings in your local area, your company needs to appear on as many online business directories as possible. All your listings must be exactly the same, including your NAP Name, Address and Phone. Craig Thomas Online are highly experienced in developing directory listings correctly to support your SEO, and our team can update all your company information to ensure everything matches up to 600 listings
Another beneficial activity for improving SEO for your West Midlands business is acquiring backlinks from other websites. Simply put, backlinks are where another website includes a link to your website from their website. Backlinks, however, are a fine art – they can’t just be from any type of website. They must be from a website with a strong domain authority (DA), such as those with the same niche as your business, or online publications with a high readership. Craig Thomas Online can help you acquire the high quality backlinks you need to reach the top position in Google.
If you’re looking to make 2021 the year your website starts working much harder for you, talk to us today. We’re trusted by countless businesses like yours to improve their success online, and we have the knowledge, skills and experience to make sure your website is a success too.
Take a look at our monthly SEO packages below to find the one that’s right for you. Please note that all our SEO plans require a minimum of 6 months in order to guarantee results for your business. After 6 months, services will continue on a month-by-month basis.
Questions about our SEO services in the West Midlands and beyond? You’ll find lots of answers in our FAQ below, but if there’s anything we haven’t covered, please get in touch for a chat.
SEO stands for Search Engine Optimisation. It simply means optimising your website to appear higher up in Google search results. Craig Thomas Online are experts in SEO and can help you improve your rankings to attract more business.
Most people google their business, and if it appears on the first few pages of Google, they’re happy. But the majority of potential customers won’t already know your business name – they’re searching instead for the services you offer.
So, for example, if you run a computer repair company in Wolverhampton, it’s more likely that people will be searching ‘computer repair Wolverhampton’ than your company name, since many won’t have already heard of you. And if you’re not appearing in the first two pages of that search, you’re missing out on a lot of business.
As SEO experts for businesses in Wolverhampton, Craig Thomas Online can make sure your business is highly visible to potential customers looking for services like yours. We also offer a free SEO audit to help you understand how your current rankings could be affecting your business, and find any issues we need to fix.
Definitely. Word of mouth is one of the most powerful ways of generating new business, but in the times we’re now in, with many more conversations and interactions shifting online, opportunities for word of mouth promotion are increasingly limited. In 2020, almost 70% of all consumers researched and bought products and services online, so it’s essential to promote yourself.
SEO is not as expensive as you might think. In fact, it’s one of the most cost-effective marketing tools you can use, because the monthly investment you make into SEO could yield you thousands of pounds worth of new business each month.
The cost of SEO will depend on how well your website is currently ranking, and how many issues need to be addressed to help you boost your SEO position. Craig Thomas Online can work with you to identify what you need to do, and which SEO pricing package would work best for your business. Our packages range from £300 per month to £1,000 per month, depending on your objectives.
If you’re wondering how long it will take to see your search position improve, there are different factors to consider. These include where you’re currently ranking, what kind of offsite SEO you have, whether any SEO has been done before and – crucially – how much competition you have locally, in your local area or across the wider West Midlands.
Once you start working with Craig Thomas Online, you should begin to see your website’s position steadily climb up the Google search rankings within around three to six months, but it could take a little longer to reach the first half of Page 1, which is the most prized position online.
Craig Thomas Online use a wide range of tools to help you get onto the first few pages of key Google searches. Wherever possible, we will always aim to get you ranking in the first half of Page 1, but from our years of experience working on SEO for businesses around the West Midlands, we know that ranking highly and organically for the right keywords is more important than chasing top position.
Once your search rankings improve, you need to continually work at maintaining that search position. SEO is an ongoing project, because every day, local competitors and businesses like yours are launching new companies or investing more heavily in their own SEO. As they do, you could be quickly pushed down the search rankings again and become invisible to potential customers.
Think of SEO like you might think of eating healthily. If you do it for a few months, you’ll see fantastic results, but if you go back to neglecting your diet, the results will drop. That’s why it’s important to make SEO a sustained effort - view our packages to find out which one is right for your budget.
There are two main elements of SEO; onsite SEO and offsite SEO. Onsite SEO is about the things you do on your website to make it search-engine friendly. The more high quality content and keywords you have on your website, the higher you will rank in Google.
Offsite SEO is about the things you do online beyond your website to boost SEO. This might include gathering customer reviews, getting backlinks from other websites, growing your social media presence and making sure you’re listed on directories. Both onsite and offsite SEO are crucial for getting to Page 1 of search rankings.
At Craig Thomas Online, we use a powerful combination of on-site and off-site SEO tools and methods to ensure your business is as visible as possible to customers across Wolverhampton. This includes SEO keyword research, website copywriting, monthly blog writing, online reviews, business listings and directory listings.
One of the reasons SEO is such an important marketing tool is that it can typically generate a significant return on your investment. A good rule of thumb is that for every £1 you invest in SEO, you could generate up to £25 in generating new customer enquiries and leads. Some companies even find themselves generating up to 50 times their investment.
If you’re looking to make 2021 the year your website starts working much harder for you, talk to us today. At Craig Thomas Online, we’ll conduct a free review of your current SEO position to determine what we’ll need to do. We’ll find the right package for you, and work with you to quickly improve your online visibility to help you get more business.